mobile SEO » Research http://www.mobile-seo.co.uk No frills search engine optimisation: where simplicity works Thu, 23 Oct 2008 11:02:03 +0000 http://wordpress.org/?v=2.5 en Latest UK Mobile Local Search Figures http://www.mobile-seo.co.uk/latest-uk-mobile-local-search-figures/ http://www.mobile-seo.co.uk/latest-uk-mobile-local-search-figures/#comments Thu, 21 Jun 2007 15:52:41 +0000 Paul Bennett http://www.mobile-seo.co.uk/latest-uk-mobile-local-search-figures/ January - March 2007

Stumbled over some interesting figures released by m-spatial - a leading UK mobile local search platform - for Quarter 1.

Top Ten Local Search Brands*

Ranking Brand Percent*
1 (▲1) Odeon 18
2 (▼1) Cineworld 17
3 (-) Tesco 14
4 (▲1) Domino’s Pizza 9
5 (▼1) Pizza Hut 9
6 (▲2) Asda 8
7 (▼1) Vue 8
8 (▼1) Premier Travel Inn 7
9 (-) Sainbury’s 6
10 (New Entry) Halfords 5

* based on the final chosen result of each individual mobile search by brand. Percentage figures based on breakdown of searches to top ten brands. Ranking changes relate to January - March Mobile Local Search Index figures.

Top Ten Local Search Categories*

Ranking Brand Percent*
1 (-) Cinema 18
2 (-) Fast Food 17
3 (-) Drinking 16
4 (-) Taxi 11
5 (-) Supermarkets 8
6 (▲3) B&B 7
7 (▼1) Clubbing 7
8 (▼1) Electrical & Electronics 6
9 (▲1) Home 5
10 (▼2) Clothing and Fashion 5

*based on the final chosen result of each individual mobile search by category. Percentage figures based on breakdown of searches to top ten categories. Ranking changes relate to January - March Mobile Local Search Index figures.

CEO Andy Walker comments:

“The figures confirm that consumers are now realising the value of search… an important step in the development and mass market adoption”

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