First Links Are The Deepest: In Any SEO Speak

Link reputation is critical to your search engine optimisation—the topicality and trustworthiness of the linking site, the backlink anchor text concentration and your link acquisition trends are all key off-page factors that influence your own site’s authority and hence its Web Search rankings. But are there any parallels that can be drawn on the Mobile Web?

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Yahoo! will transcode oneSearch click-through

Novarra - a leading provider of wireless platforms - have announced a partnership with Yahoo! Mobile to provide transcoding for their oneSearch service.

oneSearch is a search facility integrated into Yahoo! Mobile’s portal application - Go 2.0 - with a remit to “understand the type of search you’re doing and optimise the results accordingly” … based on what you’re actually doing in the portal.

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W3C Release Candidate Recommendation

Since the 2004 co-operation agreement - entered into by the World Wide Web Consortium (W3C) and the Open Mobile Alliance (OMA) - both browser and content developers have been waiting for this progress milestone.

Last Friday, 13th July 2007, marked the release of the Candidate Recommendation for XHTML Basic 1.1.

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Linking Shortfall for Mobile Optimisation

The feedback from MoMoNY Mobile SEO panel discussion has been very positive — and as expected, brought to light some interesting topics.

One of the concerns raised — which is contributing to the low level of content discovery across the Mobile Web — is the lack of outbound linking by mobile webmasters. This prompted me to do some basic (non-scientific) comparisons.

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Mobilizing Your Website

Since declaring this blog open a couple of colleagues have suggested that I mobilize the site using an online service, so I thought I’d do a quick review of what’s currently available.

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Latest UK Mobile Local Search Figures

January - March 2007

Stumbled over some interesting figures released by m-spatial - a leading UK mobile local search platform - for Quarter 1.

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Mobile Web defined in terms of Markup Language

The ‘Mobile Web’ consists [ mostly ] of three types of Markup Language that we need to know about:

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Hoschka Calls For Concerted Effort

Over at the MWI Team Blog, Philipp Hoschka, co-founder and leader of the W3C Mobile Web Initiative, puts forward a coherent outline of the Mobile Web’s full potential.

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MobileMonday New York - June 25

A panel discussion dedicated to Mobile SEO will take place at Samsung’s Experience Center, New York, on Mobile Monday 25th June.

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Step 1 - Choosing a Domain

First things first — I need to choose a route to the mobile web and I have identified three options to discuss, each tangent with its own merits.

1. Choose my mTLD from dotMobi, e.g. mobile-seo.mobi
2. Add a subdomain to the existing root, e.g. mobi.mobile-seo.co.uk
3. Use CSS to support mobile pages from www.mobile-seo.co.uk

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